who are the stakeholders of easyjet

Henderson, L. Neasham . The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. I have found this less to be the case with easyJet, and most of the . Explore the key stakeholders of EasyJet and map in terms of their power and interest. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 1st Business: Nike Lorem ipsum dolor sit amet, consectetur. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. 1. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Customer, Airline Assignment This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Case Study easyJets $500 Million Gamble EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. About easyJet. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. easyJet. In April 1998 EasyJet went online. Stakeholders can affect, Premium Technological impacts 8 Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. There are political factors like liberalization, Premium [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. These are stakeholders who are directly affected by a project, such as employees. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. EasyJetHotels offers accommodation products throughout the airline's network. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . European Countries Collaboration and good relationship making EU politically stable. Stakeholders can affect or be affected by the organization s actions objectives and policies. 3.5.2 Boarding the plane 10 It is corporates, Premium Shareholders Total revenue ( million) 2,362.8 1,797.2 31.5%. By September 2000 85% of total, Premium Competition Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . In addition, Marketing Analysis of easyJet Pricing Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Germany Which two stakeholders will this cause conflict between? Income statement Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Political Factors EasyJets Business Model Analysis It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. There is two different types of stake holders these are internal and external. Free EasyJet Essay Topic Generator. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. The airline's loyalty programme is called Flight Club. Stakeholders of easyjet Free Essays 2022-11-05. (Coauthor(s): Premium Start a PESTEL analysis for the general business environment of EasyJet. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. PICTURE CONTENT v Introduction EasyJet's biggest shareholder, the . Most EasyJet Topics to Write about. Creating a corporate culture implementing educating programs.Stelios, Premium EasyJet We will write a custom essay specifically for you. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Shareholder EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. London Gatwick Airport To have happy customers a firm ha sto create expectations and meet them. easyJet holidays was . The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. In terms of cost leadership, easyJet takes the second position after Ryan. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. [15 marks] grand wailea pool menu; under armour ignite slides waterproof. But its time that we took responsibility for the effect flying has on the environment. TABLE CONTENT ii [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Employment Other impacts 10 Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. External Impacts 5 Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. 4 min. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Lets take a closer look at, Premium Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. external stakeholders are from outside of the company but, Free INTRODUCTION vii Airline Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. EasyJet endeavours to respect the principles of the ILO . The first aircraft, an Airbus A320, was re-registered as OE-IVA. Introduction 3 This principle became a cornerstone of EasyJet's operations. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. US Airways. Good Essays. The airline modernised the building and painted it orange. gold coast shark attack video; giant schnauzer service dog for sale [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Strategic Management Essays, Term Papers & Presentations . Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Low-cost carrier The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. 4 How does easyJet affect the environment? Airline, INTRODUCTIONS Global Politics A. Heywood. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Premium This cookie is set by GDPR Cookie Consent plugin. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. This is particularly shared among young travellers and several business travellers. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Airline, Stakeholders Undoubtedly one of the key players in this progression was easyJet. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. [62] However, there has been few announcements on the project since then. OPPORTUNITIES EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Marketing Lecture : Pricing and Costing They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . EasyJet under fire as flight chaos exposes carrier's operating model. The cookie is used to store the user consent for the cookies in the category "Performance". These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. For example, a stakeholder can be the owner or even the shareholder. Weaknesses. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Finally we apply these experiences to our job in the future. 3.5 Process 9 Identifying all of a firms stakeholders can be a daunting task. An aerial view of SEN. but lacking of traditional service. Business ethics London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. BMAN72801 Necessary cookies are absolutely essential for the website to function properly. EasyJets Business Model Analysis [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. How does EasyJet create value for the customer? Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. The second "downstream" batch consists of both those who . They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. May / 15 2013. It is more suitable for students and ordinary income people. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. easyJet EasyJet company 1 The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Low-cost carrier Figure 1: EasyJet stakeholder map. As a result the low-cost airlines (LCA) are flourished. Stakeholder Also the product that airlines serve is a somewhat typical service. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Efficiency-driven operational model ( tutto quello che c e scritto sotto) Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Airline The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [16] They later closed three of their bases. Modern aircraft fleet with unparalleled network. Strategic management EasyJet was strategically located, Premium They are widely known with their, Premium Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Interviews by Ross Falconer. Southwest Airlines Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Stakeholder This stability is a significant advantage for the growth of Easyjet safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Easyjet stakeholders. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: but lacking of traditional service. We are a low-cost European point-to-point airline. References 16 [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. "Easy Jet" redirects here. They contracted to buy 12 brand new 737s from Boeing in 1997. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. This report will consist of an analysis of EasyJet's macro and micro marketing environment. Management This problem has been solved! There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Analytical cookies are used to understand how visitors interact with the website. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Recommendations: 15 EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Business Model Analysis [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). It has seen an increase in customer loyalty in its core markets. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. These cookies ensure basic functionalities and security features of the website, anonymously. Stock market The organisation mainly expands through acquisitions 4. First published on Thu 28 May 2020 03.16 EDT. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. When EasyJet received H89, it had a 1970s-style office setup. Tesco are a one of the largest retailer stores in the world. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Low-cost carrier [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Marketing Stakeholder theory. 1.Introduction A shareholder, though, is someone who has invested in a corporation. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . Stakeholder analysis A shareholder can be a stakeholder. However, you may visit "Cookie Settings" to provide a controlled consent. 3.6 Physical evidence 11 Stakeholder analysis [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Ways of Working Strategy. I/ Easy Jet : General Overview [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. 3.3 Promotion 7 Strategic management, EASYJET Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. March 3, 2023. [10][27], In 2002, the airline opened its base at Gatwick Airport. By clicking Accept All, you consent to the use of ALL the cookies. Airline [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Generally Accepted Accounting Principles. Stakeholder (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Environmental impacts 9 This method is incorporated into a strategy map that will form the basis for the development of a . Southwest Airlines easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Best EasyJet Topic Ideas & Essay Examples. Therefore it has to be differentiated with marketing processes. How does EasyJet contribute to the UK economy? For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Also the condition of the world economy determines the nature of its marketing policies. In the sense these parties anticipate many from the organization. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Customer service In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. A stakeholder is a person group or organization that has interest or concern in an organization. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. EasyJet UK staff would continue to be based in Luton. The perceived quality refers to; A customer opinion of a product value to him or her. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry.

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